My Sweet Alex O'Loughlin

...With Entertainment Weekly

By David Kaplan - Wed Aug 19, 2009 - Reuters

"... After a sluggish TV Upfront season, CBS (NYSE: CBS) is hoping to generate some excitement around its fall season by promoting its shows with a special magazine insert that plays video clips, the network announced at a morning press conference. CBS partnered with Omnicom shop OMD?s Ignition Factory to create the promotion, which also ties in Pepsi Max and Time Inc.?s Entertainment Weekly, which will run the inserts within its pages.

When EW readers open the insert, an introductory video begins runs automatically. The insert comes with five buttons, that will show a collective 40 minutes of video clips. The promotion starts in the Sept. 18th issue and represents what George Schweitzer, president of the CBS Marketing Group, said is an evolution in the way the network tries to entice viewers to its programming..

... The insert also includes brief scenes from dramas NCIS: LA, The Good Wife and Three Rivers."

Source

Here is the preview of the Video player in Entertainment Weekly Magazine. Thanks to CBS Three Rivers Blogspot

More articles:

Bevnet.com - CBS unveils promotes the network's new fall programming... - 8/19/2009

Cnet - CBS to run video ad in magazine this fall - August 19, 2009