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I got this beautiful story from LLOL. Thanks to Deb and mizzoH

THE DEADBOLT: Tell me about the promo spot for Three Rivers?
[Andrew McMahon Jack's Mannequin] MCMAHON: It's actually kind of a funny, sort of one of those kismet kind of things. I was actually doing a showcase for CBS. I do the showcase and there's this lady who works there and is just awesome, kind of a very cool supervisor who works at the network. We were chatting and she sent up something after the thing and she said, "Oh, I just heard Jack's Mannequin and we should definitely try to get them into one of our shows." And the guy wrote back and said, "Dude, that's so wild. I've been attaching 'Swim' to Three Rivers and it really works well."
She started telling me about the show and I was like, "Are you aware I'm a transplant patient?" And she's like, "What are you talking about?" I'm like, "That's hysterical that that's the show you would put me into." Granted, it's not organ transplant. But yeah, I remember saying, "Is this shit going to follow me around for the rest of my life?" [laughs]. But it was kind of funny that it was so coincidental. But she kind of jockeyed the thing for us, and a couple of guys in my management company really helped get these spots put together, and it's definitely a good little blip for us as far as some access to the mainstream I guess.
A 'Dear Jack' Journey of Recovery with Andrew McMahon of Jack's Mannequin by Troy Rogers

The same story was told in a Carol Barbee's interview:
Also, there’s an interesting story behind a promo that CBS is doing for the show. They had identified this great song to use in the promo – it was very focused on survival – and the band that sings the song didn’t initially want to sell the rights to it. But, when the band found out that it was to promote a show about organ donation and transplantation, they instantly wanted to give the rights to it because the band’s lead singer had had a bone marrow transplant. They felt a great personal connection, which I thought was fantastic!
Categories: Entertainment, Three Rivers