My Sweet Alex O'Loughlin

Amongst celebrities as Jason Bateman, Justin Bartha or Rebecca Gayheart, etc. Alex O'Loughlin shows off his IWC. Gorgeous photos :-)

"... IWC Schaffhausen has maintained its resolute approach to the environment by committing itself to the Galapagos Islands. The partnership with the Charles Darwin Foundation marks the beginning of a collaboration geared to the long term and aimed at protecting one of the most fascinating nature resources on the planet: the Galapagos Islands with their abundance of species and a unique and highly vulnerable ecosystem that is threatened in many ways.

The Swiss watch manufacturer is supporting the non-profit Charles Darwin Foundation (CDF) in its projects. IWC, as the manufacturer of extraordinary watches which stand for lasting values, takes its commitment to sustainability very seriously as a certified CO2-neutral enterprise. The company is setting a further example with this collaboration. Far-reaching measures are called for in order to ensure that this unique ecosystem, one of the last few well conserved tropical archipelagos in the world and classified as endangered by UNESCO in 2007, does not founder in ecological terms...."

(Fashion Windows - Los Angeles - Nov. 14, 2009)

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